While it is important to have an aesthetically appealing website, it may be more important to have good “under the hood” structure that supports SEO (search engine optimization) and inbound marketing. One of the primary purposes, if not THE primary purpose, of a website if to increase sales for your business. We all want our websites to look good, but good looks alone will not drive traffic to your website and increase business. First, potential customers need to find your website. Search Engine Optimization assists with increasing your website’s Google ranking, which makes your website easier to find by prospects. When searching for businesses on the web, most of us likely focus on the websites that show up on the first page, and possibly only the first couple of listings. Many factors affect how your website is ranked by Google. We recommend that you consider optimizing your website for SEO and inbound marketing.